Monday, November 15, 2010

Amazon.com, Inc.

    For those of you now reading this, my most warmest regards. To fully explain the reason behind this blog, lets just say, it’s a neat pool of info for the Internet’s most popular topics. Lets say you go on Google, and you begin typing. The first letter is A, and what pops up beneath the search is a list of the most popular topics beginning with A. In this case, the winner is Amazon.com. So, here’s a blog to shed some light on understanding how a topic became so popular, and to get some background info on it to help yourself feel good knowing you just learned something new.
    Here we go.
    Amazon, coined by Jeff Bezos, founder of the company, to represent the website’s large size, (or perhaps something else large) started in 1995 when Bezos wrote his business plan on an equally large trip involving a plane flight from New York to Texas and a road trip from Texas to Seattle. (It leads me to wonder why he could not have simply flown from New York to Seattle. Conspiracies, anyone?)
    Bezos, the founder, and the chairman, and CEO, and the President, and the boss, and the man with a pair, as well as Time magazine’s 1999 Person of the Year, envisioned Amazon as an online bookstore, able to carry more than the traditional bookstore by having 200,000 titles. His vision soon grew into a grand empire, where everything could be bought, everything from A to Z, hence the arrow leading from A to Z in the title. The arrow also subliminally suggests that customers will be happy shopping here because of how it looks like a smile. (I'm subliminally happy whenever I shop there, so it seems legit.)
     And when I say everything, I mean: books, Cds, DVDs, apparel, sporting goods, health items, musical instruments, clothing, kitchen items, tools, lawn and garden, toys and games, jewelry, watches, baby products, industrial and scientific supplies, and even groceries. Groceries! Mmm, I’ll be sipping some good old sour yogurt when that milk arrives.
    Once Amazon began service, it sold its first ever, fantastic thriller, simply called: Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought by Douglas Hofstadter. Bravo, Amazon, bravo. Only you could sell a catchy title like that.
    In 1997, Amazon hit the stock market, issuing offerings of stock and trading under the NASDAQ symbol AMZN, each share amounting to $18.00 Though profit was expected to be slow, which is impossible---I mean,  who wouldn’t want to buy Douglas Hofstadter’s latest thriller, Understanding the Finer Aspects of How to Fabricate and Minimize Titles---Amazon kicked into gear when it survived the e-company holocaust ensued by the rise of the dot-com bubble. Its profit in the 4th quarter of 2001 turned out to be $5 million, or 1 cent per share, the modesty proving that this company had a chance, and that it would soon soar into the leagues of the corporate giants.

Now, why exactly does Amazon work? What has made it into the largest online retailer in the U.S, with websites extending even into Europe? Because of the revolutionary ideas incorporated in its plan, where you can actually read customer reviews and get honest ideas of the value of the product. It may not seem that amazing, considering that almost all online retailers do this nowadays, but, in the 1990’s, it was visionary. And it was because of this that customers began to trust in Amazon’s products. Other people bought the item and expressed their opinions, allowing others to see testimonials rather than salesman gimmicks. 
    It doesn’t end there, though. Viewers can see a product's popularity within its category, how many units of it have been sold, and what customers ultimately bought after looking up the item. I didn’t just go head first into buying Douglas Hofstadter’s latest bestseller, you know.
    Amazon even has respect in the eyes of website owners, as it established its affiliate program, Amazon Associates, which impacts leagues of web hosts looking to cash in by posting links to Amazon products on their website.
Like this one:

   




I absolutely recommend this book, especially if you're into serious fantasy (If you think it's a gimmick, you should read the reviews. :)
   
  



    Amazon derives 40% of its revenue thanks to the Associates program. 900,000 members are currently participating as well as earning a share of that revenue. Perhaps, you too can cash in.
    So, Amazon is great. Of course, all greats go with discrepancies. It was discovered that Amazon had been selling two cockfighting magazines. And what bold, bodacious cockfighting magazine had the balls to find its way to the Amazon? It was…The Game Cock (the epic portrayal of a man playing with his cock). 

    Alas, this great magazine soon fell off the shelves when Marburger Publishing settled with the Humane Society, which stated that it was against federal law to sell such a magazine, and persuaded Amazon to stop this evil deed. Now all we can do is sit back and hope that The Feathered Warrior will avenge his fallen comrade.
    Well, there you have it. Now you can sit back and feel proud of yourself for learning something new. And what better way to start a blog that’ll cover internet A to Z, than with Amazon, the seller of everything A to Z?
    As always, even though this is the first, thank you for reading. Stay tuned for the next exciting installment of Internet’s Most Wanted.
    Perhaps, you can even guess what it will be.